Over the weekend, for the second time in three months, a Marvel Cinematic Universe film in its second weekend has squashed two original movies on their opening weekend, hobbling their chances of breaking out. Two films that reasonably thought they'd ...

With Spider-Man: Far From Home opening a few days ahead of the July 4th long weekend, a large haul was naturally expected.

Although it was considered something of a placeholder ahead of the July 4th holiday, this past weekend's box office offered up some important some lessons from a narrative perspective nevertheless.

When it comes to the business of telling stories on screen, the definition of success is constantly evolving. Since the mid-to-late 1980s, we have mostly relied upon the opening weekend box office to be the key indicator, but this past weekend's resu...

A common complaint these days is the fact that cell phone technology, specifically its convenience and efficiency, eliminates the conflict that cinematic narratives rely on. Conversely, Matt Kane’s upcoming debut feature film Auggie shows how emergin...

Depending on what time of day you ask, sequels are either the scourge of Hollywood storytelling or the best thing since sliced bread. Following the most recent weekend box office, there will likely be a chorus more in line with the former than the la...

The 2019 box office has provided plenty of reasons thus far to be encouraged about both the health of the contemporary blockbuster, and the state of modern macro storytelling. But this past weekend's earnings told a slightly different story — one tha...

The biggest trend in major cinematic narratives these days is of course, the shared universe concept. Disney/Marvel proves the value of such connectivity between movies with every new release. That amazing and sustained success has led to every other...

Disney very much owned the Memorial Day weekend as the live-action remake of their animated classic, Aladdin, was collectively embraced to the tune of approximately $117 million during its opening four days. A huge haul that represents a significant ...