Photo credit: Andrew Eccles/Universal Pictures Welcome to the first Weekend Movie Takeaway; a regular feature in which we will draw conclusions about viewing habits and future films from weekend box office numbers.

When It, which partially adapted Stephen King's iconic 1986 novel, was released in September 2017, it wasn't simply a smash hit, it became the most commercially successful R-rated horror film of all time. It eventually earned more than $700 million w...

The last year or so has seen several dormant franchises roar back to life on the strength of perceived nostalgia, only to fall flat at the box office. An important lesson for storytellers, it exemplifies the limits of relying upon long-standing intel...